Brand evaluation - Principles and fundamentals
This Uganda Standard specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators. This document can be used in internal and external brand evaluation. This standard was PUBLISHED on 2020-06-16
| Price | UGX 25,000/= |
|---|---|
| Category | SERVICES AND BUSINESS MANAGEMENT STANDARDS |
| Status | Voluntary |
| Format | |
| TC | UNBS/TC 10-Management and services |
| ICS | 03.140 Patents. Intellectual property |
| Language | English |
| Edition | 1st Edition |
| Sales Rating |