Abstract

This Uganda Standard specifies requirements for procedures and methods of monetary brand value measurement. This standard specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation. This standard was PUBLISHED on 2015-06-30. THIS STANDARD WAS LAST REVIEWED AND CONFIRMED ON 2019-12-10. THEREFORE THIS VERSION REMAINS CURRENT.